Robert Irwin's Underwear Campaign Earns $8 Million in Media Exposure and Boosts Bonds on TikTok

Thu, 24 Apr 2025 17:24:06 +0000

According to Bonds, the campaign achieved impressive numbers on social media, including 1.3 million TikTok searches for the term "Robert Irwin bonds ad" in the first four days of the campaign. The brand reported a 96 percent growth on TikTok, with the top video garnering more than 23 million views.