How analysing fans' behaviour helped a marketing agency win big

Tue, 03 Dec 2024 00:35:27 +0000

Gareth Balch first started dabbling with data in pursuit of a simple goal: to run a bit faster. While training to compete in the 800 metres for team GB, he began learning how to code so he could search for something in his own performance numbers that might give him an edge on the track.